100 DAYS OF KAMALA

For 100 Days of Kamala, we began by establishing a clear and compelling identity rooted in storytelling and authenticity. The podcast’s mission—to share firsthand stories from Kamala Harris’s inner circle—served as the foundation for every creative decision. We crafted a cohesive visual and audio identity using bold, modern designs and empowering language to resonate with a politically engaged audience. By highlighting themes of inspiration, leadership, and relatability, we ensured the podcast stood out as a unique and meaningful media experience.

To scale 100 Days of Kamala, we employed a multi-platform media strategy designed to expand reach and engagement. Leveraging social media, we created bite-sized, sharable content tailored to platforms like Instagram and Tik Tok. Collaborative opportunities with political influencers and media outlets helped broaden our audience, while strategic ad placements ensured visibility beyond organic reach. This approach allowed us to grow from a niche podcast to a recognized brand in the political podcasting space.

Visibility for 100 Days of Kamala was achieved through a dynamic combination of targeted campaigns and audience engagement. We focused on building a social media presence that was punchy and relatable, with posts that connected directly to current events and political milestones. Media partnerships and press coverage helped amplify the podcast’s credibility, while curated events like live Q&A sessions and exclusive content drops kept listeners engaged. This comprehensive visibility strategy ensured the podcast not only reached its target audience but became a part of their regular media consumption.